The conviction to commit
Instead, we focus on where we have deep knowledge & expertise. So our primary investment areas are B2B Enterprise software companies and Consumer brands that can demonstrate exceptional knowledge of – and rapport with – their target audience.
Signs of early market traction are critical to us, and so most companies will already have >$1m ARR, and are likely to be based in the US, India, or China. And when we do invest, we commit with conviction and stay for the long haul.
We don’t have a typical venture model. As patient capital from a family office, we're not looking for a single, outlier winner – we aim for all of our investments to have a profitable exit. That’s why our team works side-by-side with ambitious founders to navigate the complexities of growth, offer hands-on support, and provide multi-round funding along the journey.
Founders First
All of our investments have one thing in common: a close partnership with the founders, based on mutual trust. On our side, that means knowing when & how to get involved and offer help – and when not to. On the founder’s side, there are certain traits we look for.
Honesty
Honesty is the bedrock of this relationship. Being transparent about what’s going well – and what isn’t – means we can work together to solve problems before they become crises.
Resiliance
Building a successful venture-scale business is incredibly hard. Setbacks, even existential threats, lurk around every corner. Only those resilient enough to persevere come out on top.
Drive
No-one can make you want to do this. The best founders have an intrinsic drive and tenacity in how they approach problems, pursue success, and generally build their company.
Growth
This is a long journey. It’s unrealistic to expect a founder to already have all the required skills at the start. Rather, they need to have an eagerness to grow and develop themselves along the way.
“Celeres has been a true partner throughout AnyVan's journey. Their belief in our vision — not just during the high points, but also in the more complex moments — has made all the difference. Honestly, it’s been like that for the past 15 years! Not many can claim that.”Angus Elphinstone, Founder & CEO, AnyVan
our portfolio
We believe great companies deserve more than just a cheque. So we invest our time and capital in businesses that show early market traction and deep customer understanding.
Gori
Wingstop
Acceptto
Jaja Finance
Pagaya
Obrizum
AnyVan
SKIMS
Stratavision
Phantom AI
Lifelong Labs
Studious
Gori is one of the fastest growing cross-border logistics companies in the world, focused on generating economical shipping rates by coupling and decoupling carriers.
The UK-based master franchise of international fast-casual food chain Wingstop, holds the exclusive right to own and operate branches of the chain in the United Kingdom and Ireland.
Acceptto is a transformative biobehavioral authentication platform. It delivers continuous identity protection and peace of mind in an age where passwords are ineffective and identity authentication is mission critical.
Jaja’s UK-based consumer offering includes an innovative, mobile-first credit card, managed entirely through an app, and Jaja Pay, which allows online retailers to use credit provision at the checkout.
Pagaya is the AI network that connects more people with financial opportunity. It creates new lending opportunities, offering more precise evaluation that gives people greater access to the credit they deserve.
Obrizum is a next-generation AI company focused on the adaptive learning market. The company uses real time, atomic personalisation of learning along with deep learning analytics to significantly improve learning outcomes.
With over 4 million customers and 90,000 transport partners, AnyVan has grown to become one of the largest marketplaces to facilitate the movement of goods across the UK and Europe.
SKIMS is an innovative consumer fashion brand creating the next generation of underwear, loungewear, shapewear, and basics.
StrataVision (formerly Deep North) is an enterprise SaaS platform that empowers enterprises who have footprints in the physical world with insights derived from computer vision and deep learning.
Phantom AI is democratising the use of advanced driver-assistance systems (ADAS) to reduce accidents, save lives and make driving more enjoyable.
Lifelong Labs is a consumer durables company focused on the Indian consumer. They are currently the e-commerce market leader in 21 consumer durable categories across Amazon and Flipkart.
Studious is a long-term investment and partnership that has built over £250m in operational living real estate by combining deep market knowledge, disciplined investment and hands-on oversight to deliver exceptional outcomes.
Wingstop
Founded in 1994, Wingstop is an American fast-casual chain with over 1,200 locations around the globe. Wingstop UK launched in 2018, founded by Saul Lewin, Tom Grogan and Herman Sahota, bringing the US-based chain to London.
The UK franchise embedded itself in youth culture through music and fashion tie-ins, and Celeres invested to provide the capital to open new sites and refine operations across the UK and Ireland.
As the brand expanded to 57 restaurants by late 2024 it became Britain’s fastest-growing restaurant chain. In December 2024, a majority stake was sold for over £400m, setting the stage for 200 locations within five years.
AnyVan
AnyVan was founded in 2009 to revolutionise the “man & van” market by making larger‐item transport affordable, efficient and greener. Celeres became the sole capital provider in 2012, backing the team’s vision to scale across Europe, and in 2022 the business was acquired by the private equity firm Vitruvian Partners.
As of 2024, AnyVan has served over four million customers through a network of 90,000 transport partners, employing 250 people across Europe. Its proprietary dynamic pricing engine offers real‐time quotes by leveraging excess capacity, making it one of the only platforms in Europe to instantly price and fulfill large-item moves.
SKIMS
SKIMS was founded in 2019 by Kim Kardashian, Emma Grede and Jens Grede to revolutionise underwear, loungewear and shapewear with an emphasis on body positivity and inclusivity.
Its initial launch sold out in ten minutes and generated over $2 million in profit, showcasing instant market demand, and by January 2022 the company was valued at $3.2 billion. Later that year, SKIMS was also named in TIME magazine’s 100 Most Influential Companies list.
Celeres invested in 2023 as the brand expanded its product range and launched high-profile collaborations that further elevated its status. Its 2024 net sales were projected at $1 billion, serving to underline the brand’s continued growth.
Lifelong Labs
Lifelong Labs launched in 2015 in New Delhi to offer affordable, high-quality consumer durables across home improvement, kitchen & dining, fitness and health care devices. By pricing products 10–30% lower than traditional brands and prioritising Tier 2 and Tier 3 cities, Lifelong has rapidly expanded its reach.
Celeres invested alongside Tanglin Venture Partners in 2023, and today the brand boasts 300+ products and serves more than 10 million Indian households. It has over 20 category bestsellers on Amazon and Flipkart, including foot massagers, kitchen mixers and foldable treadmills – reflecting its focus on innovation and efficient distribution.